Tutoring Flyers: How to Advertise Your Tutoring Services

How Can I Advertise My Tutoring Services?

Getting Started

First, you should think about who your target demographic is and aim the content of your flyer at them. A flyer is an advertisement for you and the service you intend to provide, so it's of utmost importance to speak directly to potential clients. Are you planning on tutoring children or adults? What subject or subjects are you planning to teach? If you are an English as a Second Language tutor, your flyer should probably be in both English and your students' native language.

Next, you should pick an informative title for the top of the flyer. A few possible titles are 'Qualified Tutor', 'Experienced High School Tutor' or 'Get Tutoring From a Certified Teacher'. Make sure your title conveys information about your experience and skills. Some potential clients won't even read any of the text after the title, so make sure the title is strong enough to convince them of your qualifications.

Writing and Printing the Flyer

Underneath the title, write a short paragraph about your experience and qualifications. Use a large font size, like 16 or 18, so people can read the flyer easily. Be sure to specify what grades and subjects you can provide tutoring for, such as high school algebra.

You can make your own tutoring flyers with a computer and print it either at home or at a multitude of places offering such a service, such as FedEx Office or Office Depot. At the bottom of the flyer, you should include tear-off strips with your name and contact information. Make sure you have your contact information in the body of the flyer as well in case all of the strips at the bottom have already been taken. You can include rates and availability on the flyer, but it's often best to save that information for when a client has already contacted you.

Distributing the Flyer

Where you choose to hang your flyer can make or break your entire plan. For example, if you're planning to tutor elementary school children, hang your flyers in a place where parents of children of that age congregate. If you want to tutor college students in calculus, hang your flyer in the appropriate building on campus as well as the dorms. You can hang tutoring flyers in many local restaurants and community centers as well. Save time and paper by only distributing flyers in the most effective places.

Taking It into Print and Online

In addition to physically distributing flyers, it's equally and possibly more effective to advertise your services in print media and online. Consider advertising in local publications; however, make sure that doing so is cost effective. There's no point in paying for ad space unless the return is greater than the investment. Online advertising is another direct way to reach potential clients that could be free, depending on how you promote yourself. There are also many tutoring companies and services you could join that will set you up with students; however, pay attention to how much they're willing to pay you as opposed to how much they charge your students.